content marketing News
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Chicago -
Continuing the 20-city bus tour in celebration of achievements in the middle market, GE Capital's Roadshow For Growth visited Chicago and highlighted the investment commitments the firm has made in the windy city.
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In a remarkable and dynamic first in the content marketing space, GE Capital and Slate magazine have partnered to deliver the middle market Roadshow For Growth - celebrating the job-oriented achievements of middle-market businesses.
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The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.
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Toronto -
Branded content, or content marketing, could save journalism from its financial precipice while also giving brands a 24/7 strategy to entice new fans, the audience heard at the recent Future of Media event in Toronto's Drake Hotel.
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In this Future of Media Preview Q&A, Josh Sternberg, a reporter at digital media news outlet Digiday, discusses the rise of content marketing and the challenges companies face when they invest in branded content.
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In this interview with the Globe & Mail's media reporter, Steve Ladurantaye gives us a taste of what he thinks about branded content in a lead-up to a March 14 Future of Media discussion in Toronto.
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In this Q&A with Jonathan Perelman, Vice President of Agency Strategy and Development at BuzzFeed, we get a teaser of what will be discussed at the March 14 Future of Media event: where content marketing will go, what makes BuzzFeed unique and more.
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Toronto -
mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh '13 attendees and sponsors.
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Toronto -
Digital Journal Inc. announced its next Future of Media event featuring some of the most influential leaders in media and branded content. The March 14, 2013 event will feature speakers from BuzzFeed, Digiday, Globe & Mail and /newsrooms.
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Political advertising is a content-rich practice; however, President Obama and Republican presidential candidate Mitt Romney continue deploying short-form executions for equally important long-form narratives.
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Digital Journal Staff
The Globe and Mail's Steve Ladurantaye (left) and Digiday's Josh Sternberg at the Future of Media 2013 discussion at the Drake Hotel in Toronto.
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content marketing Blogs
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Today marks my thousandth article written for Digital Journal. I have been contributing to Digital Journal since...
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