Advertising News

A novelist of an exciting new book is seeking some work experience in the love affair department in the hope of getting a taste of the real thing.

In Taiwan, Samsung is under investigation after being accused of using deceptive advertising practices aimed at promoting itself while painting HTC in a negative light.

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

The Peeps have spoken. Or at least those who filled out a survey did. They answered some timely questions about these treats.

Somersby Cider in the UK created a cheeky commercial that pokes fun of Apple technology product launches by imagining a world where buying cider is like getting a new iPhone.

Facebook has announced that advertisers could soon be able to pitch members directly from the News Feed with messages that direct Facebook users to sites outside of the social network.

London - Remember Hansel and Gretel and the witch's house made from gingerbread? Well, there was a similar house in Soho, where everything was made of edible goods, there to be eaten, for just one night. And luckily without the evil witch.

In this Q&A with Jonathan Perelman, Vice President of Agency Strategy and Development at BuzzFeed, we get a teaser of what will be discussed at the March 14 Future of Media event: where content marketing will go, what makes BuzzFeed unique and more.

Regina - An ad used by the Canadian Wheat Board (CWB) to entice farmers to opt for the board to market their grain, has been the subject of controversy. The ad depicts a young woman in a skirt straddling a fence posing the question "Still on the fence?"

Leaked online today, the 60-second teaser shows actors Paul Rudd and Seth Rogen pitching a Super Bowl spot idea to Bob Odenkirk, who tells them to avoid copyright restrictions by naming the teams and the Bowl with alternate monikers.