Drinks Market & its Key Segments Analysed in New Cutting-Edge Study by Euromonitor International Available at MarketPublishers.com
London, UK (PRWEB) July 04, 2012
The recession years turned out to be a blessing in disguise for RTDs, which saw recovering sales on the back of price sensitivity, at-home consumption and a renewed focus on convenience. A resurgent demand led to investment in research and development, while shifting the focus to a more socially responsible and sustainable path for growth. The timing is right, if RTDs continue to capitalise on high margins and a lack of overtly restrictive production regulations, further growth is on the cards.
The report features an insightful analysis of the most prominent drinks market segments including beer, cider/Perry, RTDs/high-strength premixes, spirits, wine. Both the off-trade and the on-trade are reviewed, most hot topics are discussed, key brands and market players are profiled. The forecasts show how the market will grow and develop in the foreseeable future.
RTDs and High Strength Premixes: A Growing and Increasingly Sophisticated Category
The Marketing Mix
The Importance of Packaging