'Corporate Culture' Influences Field Marketing Firm PerDM's Growth
PerDM identify a strong Corporate Culture as the key to providing the values and behaviours that contribute to a highly productive and the unique social environment of a business.
CHESTER, ENGLAND, July 04, 2012 /24-7PressRelease/ -- Common goals, shared values and beliefs, a strong corporate vision and positive work ethics contribute to an optimistic Corporate Culture. Field marketing firm, PerDM suggest businesses who successfully establish and foster a positive business culture are 42% more likely to boast steady growth. Golnaz Sadri and Brian Lees of California State University wrote a paper 'Developing Corporate Culture' which states 'While culture is not the only determinant of business success or failure, a positive culture can be a significant competitive advantage over organisations with which a firm competes.'
'Corporate Culture plays a significant role in business strategy' says Ian Attwood, Director at PerDM. 'When individuals identify with the culture, there are many benefits for the business. Openness to new ideas, increased levels of team work and a more enjoyable work environment which in turn contributes to an overall high level of morale are just some of the factors that will ultimately influence business growth and offer a point of difference from competitors in a similar field.' continues PerDM's Director, Ian Attwood.
To establish consumer trust businesses must offer a quality product or service at a competitive price and tender superior customer service. PerDM suggest in order for a company to deliver results in these areas the culture within the business must be productive and positive. 'If the Corporate Culture is downbeat, the service delivered will not be satisfactory and this can significantly impact on the reputation of a business' adds Ian Attwood of PerDM.
Head of stakeholder management at TNS UK Custom, Gemma McIntosh reveals in a Marketingweek article that 'in today's world, CR (Corporate Reputation) is shown to directly impact on results, and should therefore be addressed with as much vigour as any other business risk.'
Putting practices in place to ensure each individualinvolved in a company understand the businesses goals and shares a common vision will contribute to a strong and positive Corporate Culture. PerDM have seen by encouraging participation in developing business processes, people feel more valued resulting in employee loyalty and a positive Corporate Culture. Today's globally-competitive business environment has made a positive corporate culture a vital aspect to help ensure a business becomes and remains successful.
PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.
The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.
PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales company.
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