Meridian Credit Union Selects Corsential for CEM Program
Toronto, ON (PRWEB) June 20, 2012
Corsential is pleased to announce that it has partnered with Meridian as the official provider of the organization’s Voice of Member program.
As the largest Credit Union in Ontario, and the fourth largest in Canada, Corsential is very pleased to have the opportunity to develop a fully customized Member experience program that is tailored to Meridian’s unique organizational structure and Member needs.
“Meridian Credit Union has been providing Canadians with local, friendly and competitive financial services for over 65 years, and Corsential is pleased to have the opportunity to help continue and build on that success,” says Derek Bildfell, Corsential CEO. “Our expertise in Member experience and operational excellence, combined with our strong history in the financial services sector, makes the Corsential partnership with Meridian an ideal fit.”
“At Meridian we believe in providing all our Members with superior, personalized service,” says Wade Stayzer, Vice President, Retail and Investment Services, Meridian. “By partnering with Corsential, we feel we have the best partner and solution in place to help us accurately measure our CEM efforts.”
The Meridian Voice of Member program will gather feedback from Members regarding their experiences with 6 areas of the Meridian business, including retail, commercial and wealth product lines. Member feedback and results are delivered on a monthly basis to managers and executives via the Corsential Insight & Action Portal, which is fully customized to the organizational structure of Meridian, and designed in a way that will identify key strategic areas of opportunity that will have the greatest positive impact on Members and for Meridian.
Meridian is Ontario’s largest credit union, serving more than 263,000 Members at 61 Branches and eight Commercial Business Centres in communities across south central Ontario. With more than 65 years of banking history, Meridian delivers a full range of financial services, solutions, and advice tailored to meet each Member’s individual needs, including access to The Exchange® Network with more than 2,400 no-fee ABMs in Canada. Membership in Meridian is open to anyone looking for a financial services provider with a local, community focus that offers a viable alternative to traditional banking options.
Corsential is a market research and customer experience firm that helps build stronger relationships between its clients and their customers in order to improve customer commitment, facilitate growth, and advance overall company profitability and market share. Corsential offers both consumer and B2B customer experience management solutions, in addition to staff training, analytics and high quality data collection. Our programs gather customer and client feedback, and report the insights in an interactive and actionable manner that drives smarter strategic decision-making, improved marketing, and positive change on the front-line and throughout your organization for an improved customer experience. Corsential is a division of Greenwich Associates - a research-based strategy management services firm for financial professionals.