Blue Steel Acquisitions Dominates Ireland Using a Unique Selling Proposition
Blue Steel Acquisitions believe having a unique selling proposition has been valuable in ensuring they stand out from their many competitors.
CORK, IRELAND, January 24, 2012 /24-7PressRelease/ -- Defining a Unique Selling Proposition (USP) is indispensable to ensure consumers understand how a business is different from every other company within the same industry.
Blue Steel Acquisitions, a Cork based outsourced sales and marketing firm have dominated the direct marketing sector in Ireland due to their talent in building strong loyal relationships with their target audience. Their meticulous attention to each individual customer offers the brands they represent a real personality. New-age media has certainly decreased the amount of face to face interaction customers now have with a brand. Blue Steel Acquisitions have proved through their continued growth and profitability in a tough economy that customers still appreciate having a conversation with a person; enjoy participating in an interactive presentation or being consumed by a brands personality, all of which can be experienced through Blue Steel Acquisitions face-to-face marketing approach.
Finding a business's Unique Selling Proposition is often the biggest challenge. It is not enough in today's market to only compete on price; consumers are less impulsive and look for more substance from a business. Blue Steel Acquisitions have defined their USP as the quality relationships built which ensure a loyal customer base for the clients and brands they represent. It is important to a business's success that they are able to rise above the competition and show consumers how they are different and the better choice 'To assist with creating the perception that your business is unique, consumers must get a feeling of the brands personality. Once you understand what your consumers like about your business and what entices them to buy your products you can use that information to develop a USP that is right for your business. Here at Blue Steel Acquisitions we discovered very early on how much people appreciated face to face interaction, they were able to ask questions, express concerns and explain their individual preferences, we now market our business as a brand that caters to individuals needs' says Sarah Bennett, Managing Director at Blue Steel Acquisitions.
It is uncommon to find a business that started as a unique enterprise and has continued as the only business in their field. Business will always be joined by competitors and the challenge is to define a USP to differentiate them. Blue Steel Acquisitions have dominated the Irish sector in the outsourced sales and marketing industry and will continue to evolve the Unique Selling Proposition to remain leaders in their field.
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Blue Steel Acquisitions Limited
Blue Steel Acquisitions was established in December 2009 to fill the void in the market for high quality face to face customer acquisition teams throughout Ireland.
Promoting national and internationally recognised clients within the energy industry we have quickly become one of Irelands fastest growing sales and marketing companies. Now recognised as a leading specialist agency in our industry we run three different divisions to service our clients' needs, incorporating business to business, business to consumer, and events based campaigns.
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