Marketing in developed economy

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Marketing in developed economy



PLANNING is a sine qua non in achieving the economic growth. In layman language developing economy means where economy is growing, it means the growth process has started and is trying to achieve the growth in various sectors. And for the development of the economy there has to be changes.

Marketing has a very vast role in todays world, it aggregate demand and thus enlarges the size of the market and helps in sustaining the existing levels of employment.Many actions have been taken by the Government like discouraging the users those product which are used in excessive quantity thus in return helping in giving way to the substitute product development. . In order to understand the social marketing fully you should know the 4Ps ie product , price , place , promotion. The social Marketing Planning process formulates short and long –range social marketing plans on the basis of information. There are so many problems and social causes which can benefited and solved by marketing thinking and approach. . There has been many problems due to which the agriculture development suffers . Inspite of these problem there can be success in achieving the agriculture growth if there is no lack of education and adherence to tradition. Marketing is necessary for the economic growth at all the levels and it depends in India from sector to sector .





QUES WHAT ARE THE CHANGES AND HOW DOES IT HELP THE NATION?

ANS – There are two types of changes-1) economic

2) Social

Both economic and social changes help in development of nation in a planned Manner .


QUES WHAT IS MACRO AND MICRO MARKETING?


ANS - MACRO- when there is involvement of government in marketing and distribution of ideas, goods and services

is significant .

MICRO – when firm enjoys sufficient freedom, they are there own boss for designing the marketing efforts.


QUE WHAT IS 4PS AND EXPLAIN THEM?

ANS PRODUCT- The "Goods and services "combination that the company offers to the target market.

PRICE – The money that the customers have to pay to buy the product.

PLACE –The activities done to make the product available to consumers.

PROMOTION – Activities done to inform the customer the USPs and persuade or influence the customer to buy.


QUE WHAT IS SOCIAL MARKETING?

ANS Social Marketing is an attempt to change the behaviour or the belief by the organization and this can be done through developing a marketing paln and following the plan.

QUE WHAT IS A DIFFERENT BETWEEN SOCIAL MARKETING AND BUISNESS MARKETING?

ANS Social marketing is totally different from Business Marketing because in Social Marketing there has to be every time a fresh thinking and approaches in order to solve the different social problems of the society . In Social marketing we only concentrate on the value's and beliefs but in Business Marketing we focus on the consumers preferences and opinions and persons working for the business Marketing works on a marketing plan which is properly defined and he is motivated by the organization and the results.


Q WHAT ARE THE REASONS OF LOW PRODUCTIVITY IN AGRICULTURE?

ANS a) The methods of irrigation are not at all efficient , old method of irrigations are still used.

b) Old ways of doing farming , no proper machines are available.

c) No sufficient supplies of fertilizers

d) Natural calamities –like flood , heavy rains and other disasters.

e) There are no proper markets, poor market system.

f) There is no incentive paln for the farmer so that they are motivated