Are we all dead (on the Internet) ? Google Penguin coming soon to a computer near you

So I was reading an article that an acquaintance of mine sent me. It talks about Google's next Penguin update and many are terrified as to what will happen in the next several months. According to many writers online, "You ain't seen nothing yet." I'm not sure if any of the journalists here reported on the news, but here's some links if anyone is interested in picking up this story (*cough* Leigh Goessl *cough*). http://www.seroundtable.com/google-penguin-warning-15577.html http://searchengineland.com/google-further-penguin-update-jolts-to-come-panda-is-smoother-monthly-130804 http://mashable.com/2012/07/03/penguin-google-seo/