Digital Journal Inc. announced today digital marketing veteran Leslie Andrachuk has joined the company to lead new marketing and advertising initiatives.
Bringing more than 15 years of digital marketing experience to Digital Journal, Leslie Andrachuk will be responsible for leading marketing program development to help brands capitalize on the exposure to a growing, powerful and unique audience.
Andrachuk previously worked as online director for Star Media Group; Director of marketing and promotions at the Globe & Mail; Director of national marketing communications at Sympatico.ca; and in sales and marketing at Global Television.
“We’re excited to welcome a seasoned marketing specialist to our growing team,” says Chris Hogg, CEO of Digital Journal Inc. “Leslie has a very unique skill set, having spent time both in media and marketing throughout her career. That hybrid experience has given her a solid understanding of how to deliver maximum value to both customers and audience. Given Digital Journal’s unique position in the industry as a publisher, our clients and customers will have some really compelling and effective opportunities.”
The news about Andrachuk joining the company comes on the heels of several major developments and milestones achieved by Digital Journal Inc. Named one of the Top 20 most promising startups in Canada in 2012, the company also debuted on TechVibes’s Canadian Startup Index, placing 13th out of the top 100. The company has also seen widespread media coverage with the launch of its /newsrooms division to deliver social media content solutions to brands outside of the digitaljournal.com network.
Andrachuk joins Digital Journal Inc. to drive revenue and sales but also to create compelling marketing opportunities for brands. Andrachuk will leverage her experience in both marketing and media to provide brands with compelling content marketing opportunities that scale and deliver return on investment as well as audience growth.
“I'm very excited to join the innovative team at Digital Journal,” says Andrachuk, Leader, marketing solutions. “Digital Journal’s creative thinking and game-changing approach toward media and audience engagement will be extremely compelling to brands. Having spent my career in various roles in the media world, I have to say I’ve never seen anything quite like what Digital Journal can offer to a brand. Marketers will love it.”
Andrachuk’s areas of expertise include strategic digital planning, social media and content marketing, and development of editorial strategies and brand integration. She will leverage Digital Journal’s media and social reach to deliver brand messages and audience across multiple media channels.