Amid disappointment from Apple iPhone users related to Apple's new Maps App, Apple has dropped the advertising slogan "Most Powerful Mapping Service Ever" from marketing campaigns.
PC Magazine reports Apple CEO Tim Cook issued the following apology to Apple iPhone users on Friday:
"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."
With the iPhone 5 launch, Apple's website referred to the new Maps App as "the most beautiful, powerful mapping service ever." As reported by Amit Agarwal, Apple has since updated its description of its Maps app to omit any mention of Maps being amazing, awesome, or any hint that it's the top dog on the mapping market right now.
Apple simply issues the following note on the website:
"Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All in a beautiful vector-based interface that scales and zooms with ease."
The Maps App left a bad taste in the mouths of iPhone5 and iOS6 users when complaints related to the quality of the maps and directions hit the internet shortly after release. A Parody Twitter account has also been created to discuss the App's shortcomings.