Myspace has announced yet another redesign as it continues its quest to reinvent itself and become a more visible player in the social media market.
This week Justin Timberlake, a major investor and currently heavily involved with the business end of the company, tweeted out the link to a promotional video that gives a sneak-peek of the upcoming release. Timberlake has close to 14 million followers on Twitter.
Once the reigning king of social media in the first few years of the new millennium, Myspace eventually went on a steady decline, which perhaps began to seriously plunge around 2007-08 after relatively new kid on the block Facebook began to pick up speed, snatching the attention of web users.
After Facebook dominated the social media scene, Myspace fell by the wayside, with a small group of core users, primarily musicians, remaining on the site to promote and share their work.
The "new" Myspace is staying true to this niche and building upon it, as previously announced.
Since its fall from the top, Myspace has gone through a couple of purchases and revitalizations, including a change in its overall business plan. Currently, the company is owned by Specific media, a purchase made in June 2011.
Instead of trying to cater to a broad audience of a "general" social network, Myspace has been steadily shaping its network to cater to entertainment. Last year it was publicized Justin Timberlake, who made a substantial investment in the company, would also play a major role in the company's strategic planning as it sought new direction. At that time it was shared that Myspace would become a social network that essentially would be an entertainment hub.
The new Myspace page states:
Welcome. This is Myspace. We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.
The page also offers the option for people to leave their email address so they can get an invite to the new site "very soon".
In looking at the promotional video, the new site is modern looking, with many media outlets saying it has a "Pinterest feel", and the video does appear to show the network as being very image-centric.
Screengrab from promotional video showing Myspace's redesign
User features include the ability to add photos, videos, stories and, as Red Orbit notes, "ironically" the ability to merge Facebook and Twitter accounts, including all the content posted on those networks, over to Myspace. For artists, there appear to be many tools to help them in their endeavors.
In its coverage of the debut event, The Hollywood Reporter spoke to owners Chris and Tim Vanderhook, along with Timberlake.
"….with every obstacle comes an opportunity and I see this, as it speaks to somebody like me, as bridging the gap. It’s just bringing the connection that much closer while still making the artist feel comfortable that they can make their art, lock themselves in a room and torture themselves as they do, and still find a way to comfortably connect with their fan base," Timberlake said about the newly designed Myspace.
It was also shared Timberlake would be recruiting other celebrity artists to join. He joked, "I know some artists," although no names have been revealed at this time.
The dates for issuing invites and when the network will be fully launched are not yet known, not even by the company, as The Hollywood Reporter shared in their coverage.
The big question is whether or not this new design will enable Myspace to become a major player in the social media market again. Can Timberlake offer the Midas touch the company so desperately has needed?
What do you think? Interested in giving it a try?