Two Colombian businessmen, fans of the animated series The Simpsons, are fighting to keep their Homer Simpson inspired "Duh" brand beer in production.
Brothers Alvaro and Oscar Ballesteros began producing Duff beer, named after the beer Homer SImpson drinks, in 2006 and founded Duff Sudamerica in 2007, registering the trademark a year later. Oscar says the microbrewed golden ale has no additives and costs between 4-6 US dollars.
Oscar's older brother Alvaro says “In 2009, we sold our first beers to bars in Bogota, and now we are in seven other Colombian cities, with a national production of 24,000 units a month.”
The brothers success has gotten the attention of 20th Century Fox, creators of The Simpsons, and are suing the brothers for copyright infringement in Colombia. In response to the lawsuit, the brothers have claimed that the beer is actually named Duh beer, using the stylized "ff" on the bottle as an "h".
Alicia Lloreda, a Colombian attorney with the local affiliate of News Corp, says: "What does 20th Century Fox want? Simply that the product is taken off the market because the brand doesn't belong to them."
Government regulators don't buy the name claim however, agreeing with 20th Century Fox last week and ordering the brothers to stop production, distribution and sales in Colombia. Additional legal challenges in Legal challenges in Argentina, Australia, Mexico and New Zealand have halted the sale of the beer.
Duff Sudamerica attorney Santiago Mora says the plan to appeal the Colombia decision, going on to say"We are not going to let ourselves be frightened by a multinational." "We are going to fight a battle that is just starting. We will defend our rights."