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In the Media

article imagePinterest drives most referral traffic - businesses get pinning

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By Lesley Lanir
Jun 20, 2012 in Internet
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Research shows social pin-board site Pinterest beat YouTube, Reddit, Google+, LinkedIn, and Myspace combined for referral traffic and over 2 million use its Facebook App daily.
Besides the massive rise in interest and worth of Pinterest, already reported on Digital Journal, according to Shareaholic’s Referral Traffic Report back in January 2012, using data from more than 200,000 publishers - reaching more than 260 million unique monthly visitors each month, Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.
To emphasise the increase in drive and traffic, today’s Information from AppData tells us that the Facebook App attracts between 2 - 3 million users daily.
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Even though Pinterest does not allow business pages as such, businesses are tweaking their profiles by changing their user name and ID to their business name, adding business website details and uploading their company logo as their profile image to create more serious looking boards. In addition, by editing images, it is possible to add links, captions and dollar values to increase search profiles.
Understanding the meteoric rise in the popularity of Pinterest, in order to generate more traffic, business are pinning their contests, and giveaways, adding follow me Pinterest badges, QR codes for images, coupons, and videos that link back to their main websites.
Builtwith.com report they know of nearly 50,000 sites using the Pinterest Pin It button and Kissmetrics charts show that shopping sites still make up almost 30% of users. However, tech companies such as Apple, Microsoft, Intel, and IBM are reported to "have images from their domains pinned by other users on Pinterest" and are thus too joining in the pinning frenzy.
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As Quicksprout mentions, marketing companies need to take the social network pin-board site Pinterest.com, seriously. In Latin America alone comScore state its audience increased eightfold in the first four months of the year to reach 1.3 million.
Starting to be pinterested in trying a slice of the cake?
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More about pinterest, pinterest social marketing, Social media, Social Networking, referrals
 
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