The owner of The Circuit Factory in Dubai, Phil Parkinson, is facing criticism after launching an ad campaign promoting his gym as a "calorie concentration camp." He also used a picture of the entrance of the famous Nazi extermination camps, Auschwitz.
The Media Line news reports that using a slogan “Kiss your calories goodbye,” Parkinson, a 32-year-old British national, published a photo of Auschwitz to promote the club’s weight-loss and exercise classes located in Dubai, a city and emirate in the United Arab Emirates (UAE).
According to reports, after a series of complaints, Parkinson took down the advertisements and fired his marketing team.
Parkinson is quoted as saying on his Facebook page:
“In light of a recent poster that has caused offense - Very sorry for this - provoking campaign. It's been removed and deleted.”
While the Nazi persecution of the Jews began in 1933, the Holocaust, the mass murder of approximately six million Jews was committed during World War II.
In spring 1942, under the Jewish Affairs Department of the SS, commanded by Adolf Eichmann, the Nazis started to deport the Jews of Central and Western Europe to the extermination camps.
Auschwitz was a forced labour concentration camp but was expanded to serve as the extermination camp known as Birkenau, or Auschwitz II.
Auschwitz-Birkenau became the largest of the concentration and extermination camps established on Polish soil, and rapid extermination of Jews took place there. It consisted of a number of extermination facilities and crematoria.
Zyklon B gas, already tested on Russian prisoners of war, was used in the extermination process.
According to records in the Jewish people’s living memorial to the Holocaust, Yad Vashem, Jerusalem, in Auschwitz-Birkenau alone, over 1,100,000 Jews, 70,000 Poles, 25,000 Sinti and Roma (Gypsies) and approximately 15,000 prisoners of war from the USSR and other countries were murdered.