The fascination with Charlie Sheen has spawned a number of creations including a highly potent medical marijuana strain now labeled with the actor's image. Also a possible computer threat called malware may also bear his name.
California marijuana dispensaries are cashing in this week on the celebrity 'train-wreck' waiting to happen.
While everything Charlie Sheen seems to have the interest of America, including a Twitter account with over 2 million followers in less then a week, the popularity has extended beyond the media into California smoke shops.
TMZ reported "a new cannabis strain called "Charlie Sheen" went on sale in several dispensaries last week and it's been flying off the shelves." Reportedly "the weed is in such high demand, they've had to start growing more."
Sheen's interview with ABC, in which he stated he was "clean of drugs and alcohol and high himself," has inspired the new brand-name of cannabis. The potency of the 'Charlie Sheen' has not be verified by smokers but Sheen, who claimed he had 'Adonis DNA' and the blood of a tiger running through his veins, is still being questioned by those around who are watching him slowly implode. Sheen told ABC, "I am on a drug. It's called Charlie Sheen. It's not available because if you try it once, you will die. Your face will melt off and your children will weep over your exploded body."
The Sheen brand marijuana, which is not being endorsed by the actor, can be found online listed on the menu of several medical marijuana dispensaries in the state.
Sheen isn't the first celebrity to have his own strain of marijuana on the market at California dispensaries. A Michael Phelps strain was introduced following the release of the photograph of him smoking from a bong at a party held at a South Carolina university that led to a suspension from the Olympic swimming team.
Other celebrities immortalized with cannabis strains bearing their name have included Chuck Norris, Bob Marley, Jerry Garcia and Willie Nelson.
The interest in Charlie Sheen "could mean not winning," reports MSNBC. "Knowing that millions of people are searching for Charlie Sheen’s most recent public outburst, outrageous behaviour and video rampage(s), the bad guys are using the search term 'Charlie Sheen' to game the search results through search engine optimization poisoning, said a spokesman for Invincea, a software security firm."
"Using Sheen's name as a lure is just one way to get to you and your personal information online" said the MSNBC report, and now the unauthorized use of his name is gaining popularity among marijuana growers and sellers in the multi-million dollar California cannabis industry.