OK Go, of viral music video fame, releases doggy White Knuckles

When the band OK Go releases a music video, people pay attention. Known for their inventive videos going viral across the Web, OK Go just released White Knuckles on YouTube, starring an army of prancing dogs.

Any band that can rack up 16 million views with one music video on YouTube often gets noticed, no matter what music they play. OK Go achieved that viral fame with This Too Shall Pass, while also winning massive Web acclaim for their first big hit Here It Goes Again (54 million pageviews), co-starring the musicians rocking out on treadmills OK Go, originally from Chicago and now residing in L.A., released on Sunday their latest entry into the viral vid hall of fame. White Knuckles features the band and a variety of dogs doing tricks with chairs, planks, buckets and more. The dogs seem to be well-trained, rarely missing a cue and even barking with the music. Like with other OK Go videos, White Knuckles looks to have been shot in one take. The band decided to donate some of the video's revenue to animal rescue shelters, directing fans to this site to learn more. On Sept. 20, OK Go will perform White Knuckles on The Tonight Show with Jay Leno.