Fans of Justin Bieber, the Canadian teenage pop sensation who shot to fame via videos he posted to YouTube, is tweeted 60 times a second and uses three percent of Twitter's infrastructure, according to the US blogger Dustin Curtis.
In July, YouTube announced that Bieber had become the star of the most-viewed video – of "Baby (feat. Ludacris)", from his second album, My World 2.0 – in its five-year history, which had been seen more than 245 million times. By early September, that figure had increased to 316 million.
Google has also admitted to having become consumed by "Bieber fever", with the 16-year-old regularly at the top of search rankings on the site.
Now, it appears, Twitter is experiencing the same level of interest in the young singer from Stratford, Ontario. Out of a staggering 65 million Tweets per day, three in every 100 concern Bieber.
The Independent newspaper has reported Curtis as quoting an unnamed Twitter employee: "At any moment, Justin Bieber uses 3 per cent of our infrastructure. Racks of our servers are dedicated to him."
Bieber has a massive Internet following, made up almost entirely of young teenage girls. However, the singer also generates high levels of revulsion from Internet users who can't stand him.
The teenager has been subjected to a number of on-line pranks, including a story earlier this year that he was going to undergo a sex change and the oft-repeated claims that he has come out as gay. Also, recently, so-called "non-Beliebers" or "Bieber-sceptics" targeted a poll on his official website that allowed fans to vote for his next tour venue. The prank led to North Korea winning!