This KFC restaurant in Louisville, Ky., underwent a pink-ification as part of KFC's "Buckets for the Cure" campaign. The goal is to generate the largest-ever donation to the Susan G. Komen for the Cure foundation.
The Susan G. Komen Foundation for the Cure has announced that this years race will include a stop at your local KFC for a Bucket of Chicken. Susan G. Komen for the Cure® and KFC are teaming up this spring to raise funds and spread breast cancer awareness and educational messaging via a major national campaign which will reach thousands of communities served by nearly 5000 KFC restaurants.
Participating KFC franchises in the "Buckets for the Cure" fund raising effort will be selling specially designed pink buckets of grilled and Original Recipe chicken. KFC has pledged 50 cents to Komen for every pink bucket ordered by its restaurant operators during the promotion period, with a minimum donation of $1 million and a goal to raise more than $8 million.
According to KFC, The lids of these special pink buckets will have a call to action to get involved. Names of breast cancer survivors and those who have lost their battle with breast cancer will be listed on the sides of the bucket. The pink buckets will be available through May 30, or while supplies last.
Imagine life without breast cancer - where your mother, daughter, sister or friend doesn’t have to worry if she will be the one in eight women diagnosed with the disease.
While we have made tremendous progress in the fight, people are still dying from breast cancer -and that’s unacceptable. At Susan G. Komen for the Cure, we are working every minute of every day to save every life, and we need your help.
KFC has recently been in the news for their bread-less Double Down Sandwich. Laura Trowbridge of the Digital Journal reported on KFC's controversial claim that each serving contains 540 calories, 32 grams of fat and 1,380mg of salt contrary to other dietary research on the new sandwich. This has raised concerns in a country where 65 percent of adults are overweight and 31 percent are obese, according to US government figures.
A trip to the local KFC today showed the popularity and support by the Colonel's diners as they ordered one Pink Bucket after another in an effort to increase the monies being donated to the cause of finding a cure for breast cancer. One diner at the KFC who ordered the Double Down Sandwich said "moderation is the key, nobody is forcing me to buy and eat this mega-chicken sammy."
Claire the Shift Leader of the Hurricane West Virginia KFC said, "The pink buckets of KFC chicken are in demand in orders from 6 to 20 pieces. Support has been great, people are excited to be helping Breast Cancer research." She said the buckets can also be purchased without chicken for one dollar each, all of which will go to the total donation KFC gives to finding a cure. She asked that people call in advance if they want more then one empty bucket so they can be sure to order enough to fill any request.
PETA is once again flapping their wings at KFC's for the national and highly promoted fundraiser. In a story by Digital Journalist Steven Zyan Kain NickelsPETA Seeking to Battle KFC with Bloodied Chicken Statue, The animal rights organization, PETA, is seeking a permit to erect a statue of a bloodied, bandaged and crippled chicken in Louisville, Kentucky, headquarters of KFC. The statue seeks to draw attention to PETA's "Kentucky Fried Cruelty" campaign.
KFC Customer Service representatives said in phone interview today that they are anticipating their Buckets For the Cure fundraiser to be the largest donation to the Susan G. Komen foundation this year. Celeste, said that donations can also be made on the KFC Buckets for the Cure web site. The Buckets will be available until May 30, 2010 or until their are sold out of these pretty in pink colored buckets.
Want to learn more about the partnership? Visit www.bucketsforthecure.com to join the cause by making a donation or submitting a loved one’s name, story and photo onto a virtual bucket.
Program Active: April 5 – May 30, 2010 Donations for the Race for the Cure will continue to be accepted after the Pink Buckets for Breasts program has ended. For information and facts on Breast Cancer Research and Treatment check out the Susan G. Koman guide to understanding breast cancer.
Please forward this story to all of your friends and lets help wipe out breast cancer in our lifetime.