October figures from Nielsen Media Research reflect a new low for CNN in prime time cable news television viewing. The news network now lags behind its sister channel, HLN.
As far as news personalities and perspectives go, it seems that American primetime television news viewers largely disregard the CNN newscasting experience. Numbers released from Nielsen Media Research on Monday reflect a significant decline in CNN's October primetime viewership - the news network now ranks last against Fox News and MSNBC.
CNN's ratings in October among the key adult 25-54 demographic now trails its sister channel, HLN - demonstrating a lack of confidence in CNN's anchors and personalities.
Opinion-oriented primetime news - found in Fox News and in MSNBC - dominated October's cable news ratings in primetime.
By way of example, Fox News' Bill O'Reilly continued to own the 8pm slot, with 881,000 viewers. In contrast, CNN attracted only 162,000 viewers.