With a star-studded lineup of video game releases, manufacturers such as Sony, Nintendo and Microsoft hope to resurrect their sales and save the worsening conditions of the gaming industry.
Riding on the popularity of the Beatles, the meteoric rise of Guitar Hero and the old school phenom of Super Mario, a late rally is expected to increase both sales of game consoles and video games.
The last quarter escapade kick off Tuesday with the release of "Guitar Hero 5," featuring music from the Rolling Stones, Nirvana and other popular bands. Then on September 9, commences the launch of "The Beatles: Rock Band,"
On the other hand, video game giant Nintendo will bring back the game that arguably started it all, as they plan to release the much anticipated remake of the classic "Super Mario Bros."
The video game industry which was hit hard by the global economic recession and a lackluster game release schedule for much of this year has fallen into a huge slump.
In addition to the Beatles, Mario and Guitar Hero. The industry will also ride on further price cuts from Sony and Microsoft.
Last Thursday, Microsoft Corp. said it is slashing the price of the high-end Xbox 360, the Elite, by $100 to $299. A few days earlier, Sony Corp. rolled back the price of the PlayStation 3 by $100.
Yahoo! Tech reports.